- Chelsea set to face same shirt sponsor issues as last season
- Nike forced to start production without main sponsor due to missed deadline
- 'Infinite Athlete' temporary deal failure reflects poorly on club's commercial side
A report from Martyn Ziegler in the Times suggests that Chelsea will once again experience difficulties with securing a front of shirt sponsor for their upcoming season. This issue mirrors the embarrassing situation they faced last year, playing until October with a blank shirt.
Ziegler's piece reveals that the club has failed to meet deadlines with kit manufacturers Nike, resulting in production starting without any main sponsor. The inability to secure a suitable deal highlights ongoing challenges within the organization.
Furthermore, despite having since October to find an alternative after 'Infinite Athlete's' temporary £40m deal expired, those in charge have yet to secure a replacement. This failure is another indictment on Chelsea's commercial operations and raises questions about their ability to attract sponsors.
